{"id":10549,"date":"2022-11-07T08:37:29","date_gmt":"2022-11-07T08:37:29","guid":{"rendered":"https:\/\/samspillmusicnetwork.no\/?post_type=musician&#038;p=10549"},"modified":"2023-03-15T13:48:41","modified_gmt":"2023-03-15T13:48:41","slug":"how-to-pressepakke","status":"publish","type":"musician","link":"https:\/\/samspillmusicnetwork.no\/en\/musician\/how-to-pressepakke\/","title":{"rendered":"How to: Press kit"},"content":{"rendered":"<div data-elementor-type=\"wp-post\" data-elementor-id=\"10549\" class=\"elementor elementor-10549\" data-elementor-post-type=\"musician\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-f232889 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"f232889\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column 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data-settings=\"{&quot;headings_by_tags&quot;:[&quot;h3&quot;],&quot;exclude_headings_by_selector&quot;:[],&quot;marker_view&quot;:&quot;numbers&quot;,&quot;minimize_box&quot;:&quot;yes&quot;,&quot;minimized_on&quot;:&quot;tablet&quot;,&quot;hierarchical_view&quot;:&quot;yes&quot;,&quot;min_height&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;min_height_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;min_height_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]}}\" data-widget_type=\"table-of-contents.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor-pro - v3.21.0 - 30-04-2024 *\/\n.elementor-widget-table-of-contents .elementor-toc__header-title{color:var(--header-color)}.elementor-widget-table-of-contents.elementor-toc--collapsed 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.elementor-toc__list-wrapper{margin-top:.5em;margin-inline-start:var(--nested-list-indent,1em)}.elementor-toc__list-item-text{transition-duration:var(--item-text-transition-duration)}.elementor-toc__list-item-text:hover{color:var(--item-text-hover-color);-webkit-text-decoration:var(--item-text-hover-decoration);text-decoration:var(--item-text-hover-decoration)}.elementor-toc__list-item-text.elementor-item-active{color:var(--item-text-active-color);-webkit-text-decoration:var(--item-text-active-decoration);text-decoration:var(--item-text-active-decoration)}.elementor-toc__list-item-text-wrapper{display:flex;align-items:center}.elementor-toc__list-item-text-wrapper:before,.elementor-toc__list-item-text-wrapper i{margin-inline-end:8px;color:var(--marker-color)}.elementor-toc__list-item-text-wrapper svg{margin-inline-end:8px;fill:var(--marker-color);height:var(--marker-size,.5em);width:var(--marker-size,.5em)}.elementor-toc__list-item-text-wrapper i{font-size:var(--marker-size,.5em)}.elementor-toc__list-item-text-wrapper:before{font-size:var(--marker-size,1em)}.elementor-toc--content-ellipsis .elementor-toc__list-item-text{white-space:nowrap;overflow:hidden;text-overflow:ellipsis}.elementor-toc__list-items--collapsible>.elementor-toc__list-wrapper>.elementor-toc__list-item>.elementor-toc__list-wrapper{display:none}.elementor-toc__heading-anchor{position:absolute}.elementor-toc__body .elementor-toc__list-item-text{color:var(--item-text-color);-webkit-text-decoration:var(--item-text-decoration);text-decoration:var(--item-text-decoration);transition-duration:var(--item-text-transition-duration)}.elementor-toc__body .elementor-toc__list-item-text:hover{color:var(--item-text-hover-color);-webkit-text-decoration:var(--item-text-hover-decoration);text-decoration:var(--item-text-hover-decoration)}.elementor-toc__body .elementor-toc__list-item-text.elementor-item-active{color:var(--item-text-active-color);-webkit-text-decoration:var(--item-text-active-decoration);text-decoration:var(--item-text-active-decoration)}ol.elementor-toc__list-wrapper{counter-reset:item}ol.elementor-toc__list-wrapper .elementor-toc__list-item{counter-increment:item}ol.elementor-toc__list-wrapper .elementor-toc__list-item-text-wrapper:before{content:counters(item,\".\") \". \"}<\/style>\t\t<div class=\"elementor-toc__header\">\n\t\t\t<h3 class=\"elementor-toc__header-title\">\n\t\t\t\tContent\t\t\t<\/h3>\n\t\t\t\t\t\t\t<div class=\"elementor-toc__toggle-button elementor-toc__toggle-button--expand\" role=\"button\" tabindex=\"0\" aria-controls=\"elementor-toc__653221d\" aria-expanded=\"true\" aria-label=\"Open table of contents\"><i aria-hidden=\"true\" class=\"fas fa-chevron-down\"><\/i><\/div>\n\t\t\t\t<div class=\"elementor-toc__toggle-button elementor-toc__toggle-button--collapse\" role=\"button\" tabindex=\"0\" aria-controls=\"elementor-toc__653221d\" aria-expanded=\"true\" aria-label=\"Close table of contents\"><i aria-hidden=\"true\" class=\"fas fa-chevron-up\"><\/i><\/div>\n\t\t\t\t\t<\/div>\n\t\t<div id=\"elementor-toc__653221d\" class=\"elementor-toc__body\">\n\t\t\t<div class=\"elementor-toc__spinner-container\">\n\t\t\t\t<i class=\"elementor-toc__spinner eicon-animation-spin eicon-loading\" aria-hidden=\"true\"><\/i>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-fa5564e elementor-widget elementor-widget-text-editor\" data-id=\"fa5564e\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.21.0 - 30-04-2024 *\/\n.elementor-widget-text-editor.elementor-drop-cap-view-stacked .elementor-drop-cap{background-color:#69727d;color:#fff}.elementor-widget-text-editor.elementor-drop-cap-view-framed .elementor-drop-cap{color:#69727d;border:3px solid;background-color:transparent}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap{margin-top:8px}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap-letter{width:1em;height:1em}.elementor-widget-text-editor .elementor-drop-cap{float:left;text-align:center;line-height:1;font-size:50px}.elementor-widget-text-editor .elementor-drop-cap-letter{display:inline-block}<\/style>\t\t\t\t<h4>\"EPK\" means electronic press kit, and is your best tool in promoting yourself! This is a collection of your most important documents: photos, music, video, bio and other relevant information. The purpose of a press kit is to have the best and most important information about yourself collected in one place - so that you can present yourself in the best possible way and for the information to be easily accessible to those you want to convince!<\/h4><p>Your press kit is like a digital business card. The usages are many, and you may end up having several press kits for different purposes: booking, album launch and more. Most people have their press kit in a cloud folder (Dropbox, Google Drive, etc.), but you can also use a website or PDF as an EPK. The advantages of using a cloud folder are many: You can send one link to everyone you want to share it with; you can easily update it and add or remove files; it is easy for your recipient to share files with their partners; those you send the folder to don't have to download files to view them.<\/p><p>\u00a0<\/p><h3>What does a press kit consist of?<\/h3><p>The press kit should contain your most important files, and it is common to group them in the following folders:\u00a0<\/p><p>Sound, video, bio, pictures, rides. These files should make it easy for the recipient to evaluate you. Adapt the content of the press kit according to the purpose, whether it concerns a concert booking, an album review in the media or something else.<\/p><h5><a href=\"https:\/\/samspillmusicnetwork.no\/en\/musician\/how-to-teknisk-rider\/\" target=\"_blank\" rel=\"noopener\">Read more about technical riders here!<\/a><\/h5><p><span style=\"background-color: var( --e-global-color-392909e ); color: var( --e-global-color-text );\">It is important that you select the best files, and do not upload all the music you have created and all the photos you have of yourself - then it will quickly become difficult and time-consuming for the recipient to evaluate you. What are your \"best\" files is also not always easy to choose:\u00a0<\/span><\/p><div><span style=\"background-color: var( --e-global-color-392909e );\">\u00a0<\/span><\/div><h4 style=\"padding-left: 40px;\"><b>1 - Music<\/b><\/h4><p style=\"padding-left: 40px;\"><span style=\"background-color: var( --e-global-color-392909e );\">If you have very different expressions in your music, it may be a good idea to choose songs that together give a good overall impression of you. It may also be a good idea to choose songs that don't last too long.<\/span><\/p><h4 style=\"padding-left: 40px;\"><b>2 \u2013 Video<\/b><\/h4><p style=\"padding-left: 40px;\"><span style=\"background-color: var( --e-global-color-392909e );\">Good videos are very important - especially when it comes to booking enquiries. If you use the press kit to book concerts, you should upload a short live video. It is not so important if the video quality itself is good, as long as you get an impression of how you are on stage - that is what is most important! Try to keep video lengths short (around 3 minutes) and file sizes small.<\/span><\/p><h4 style=\"padding-left: 40px;\"><b>3 - Pictures<\/b><\/h4><p style=\"padding-left: 40px;\"><span style=\"background-color: var( --e-global-color-392909e );\">Here, it may be a good idea to choose both a couple of press photos taken by you\/the group, as well as a couple of photos live from a concert. Press photos are most important, because it is usually these that can be used in a program or for your marketing. Remember to include the name of the photographer in the file name!<\/span><\/p><div><span style=\"background-color: var( --e-global-color-392909e ); color: var( --e-global-color-text );\">\u00a0<\/span><\/div><h3>Organising<\/h3><p>Once you've selected your best files, it's a good idea to organise them into folders. This makes it easier for the recipient to find what they want.<span style=\"background-color: var( --e-global-color-392909e );\"><br \/><\/span><\/p><p><span style=\"background-color: var( --e-global-color-392909e );\">Suggestions to folders:<\/span><\/p><p style=\"padding-left: 40px;\"><span style=\"background-color: var( --e-global-color-392909e ); color: var( --e-global-color-text );\">1 - Biography\u00a0<\/span><\/p><p style=\"padding-left: 40px;\">2 - Sound\u00a0<\/p><p style=\"padding-left: 40px;\">3 \u2013 Video\u00a0<\/p><p style=\"padding-left: 40px;\">4 - Pictures\u00a0<\/p><p style=\"padding-left: 40px;\">5 - Technical rider\u00a0\u00a0<\/p><h3>Remember!<\/h3><ul><li><b>Select only the best 1-3 files of each type. <\/b><br \/>For example: Your 2 best photos, 3 best songs, etc.<\/li><\/ul><div>\u00a0<\/div><ul><li><b>Keep audio\/video files small! <\/b><br \/>If someone wants to download your music or videos, it is wise not to have them in an unnecessarily large format. Therefore, use MP3 for sound, and normal HD for video. Pictures can preferably be in full size, if someone wants to use them on posters or otherwise.<\/li><\/ul><div>\u00a0<\/div><ul><li><b>Be organised<\/b><br \/>Create folders for your various file types. This makes it easier for the recipient to find what they want.<\/li><\/ul><div>\u00a0<\/div><ul><li><b>Check your link sharing settings! <\/b><br \/>Make sure the link you send out to people doesn't have edit permission! To be sure that the recipient can see the content, you may want to test the link in an incognito window in the browser.<\/li><\/ul><div>\u00a0<\/div>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-3211d76 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"3211d76\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-4a8bf65\" data-id=\"4a8bf65\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-cce5484 elementor-headline--style-highlight elementor-widget elementor-widget-animated-headline\" data-id=\"cce5484\" data-element_type=\"widget\" data-settings=\"{&quot;marker&quot;:&quot;curly&quot;,&quot;highlighted_text&quot;:&quot;Musikkontoret.no&quot;,&quot;headline_style&quot;:&quot;highlight&quot;,&quot;loop&quot;:&quot;yes&quot;,&quot;highlight_animation_duration&quot;:1200,&quot;highlight_iteration_delay&quot;:8000}\" data-widget_type=\"animated-headline.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<link rel=\"stylesheet\" href=\"https:\/\/samspillmusicnetwork.no\/wp-content\/plugins\/elementor-pro\/assets\/css\/widget-animated-headline.min.css\">\t\t\t<a href=\"https:\/\/www.musikkontoret.no\/ressurser\/sett-opp-en-proff-pressepakke\">\n\n\t\t\t\t\t<h3 class=\"elementor-headline\">\n\t\t\t\t\t<span class=\"elementor-headline-plain-text elementor-headline-text-wrapper\">Read more about press kits at <\/span>\n\t\t\t\t<span class=\"elementor-headline-dynamic-wrapper elementor-headline-text-wrapper\">\n\t\t\t\t\t<span class=\"elementor-headline-dynamic-text elementor-headline-text-active\">Musikkontoret.no<\/span>\n\t\t\t\t<\/span>\n\t\t\t\t<\/h3>\n\t\t<\/a>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"<p>The press kit is your best tool in promoting yourself. Here we look at what it should consist of and how you set it up.<\/p>","protected":false},"featured_media":10580,"menu_order":0,"template":"","format":"standard","meta":{"content-type":"","_oct_exclude_from_cache":false,"pmpro_default_level":"","inline_featured_image":false,"footnotes":""},"musicians_taxonomy":[79],"aioseo_notices":[],"acf":[],"_links":{"self":[{"href":"https:\/\/samspillmusicnetwork.no\/en\/wp-json\/wp\/v2\/musician\/10549"}],"collection":[{"href":"https:\/\/samspillmusicnetwork.no\/en\/wp-json\/wp\/v2\/musician"}],"about":[{"href":"https:\/\/samspillmusicnetwork.no\/en\/wp-json\/wp\/v2\/types\/musician"}],"version-history":[{"count":26,"href":"https:\/\/samspillmusicnetwork.no\/en\/wp-json\/wp\/v2\/musician\/10549\/revisions"}],"predecessor-version":[{"id":13826,"href":"https:\/\/samspillmusicnetwork.no\/en\/wp-json\/wp\/v2\/musician\/10549\/revisions\/13826"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/samspillmusicnetwork.no\/en\/wp-json\/wp\/v2\/media\/10580"}],"wp:attachment":[{"href":"https:\/\/samspillmusicnetwork.no\/en\/wp-json\/wp\/v2\/media?parent=10549"}],"wp:term":[{"taxonomy":"musicians_taxonomy","embeddable":true,"href":"https:\/\/samspillmusicnetwork.no\/en\/wp-json\/wp\/v2\/musicians_taxonomy?post=10549"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}